It is the search engines that finally bring your website to the notice of the prospective customers. Hence it is better to know how these search engines actually work and how they present information to the customer initiating a search.
The number of times the specified keyword occurs in the web page is referred to as keyword density. But keep in mind that keywords shouldn't be overused; they should only occur in strategic areas.
The customer has visited your site. Now ensure that he gets interested in your products or services and stays around.
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